![]() Not only does Ford buck the car market trend with a pickup, it also revolutionalizes it by repositioning hybrids as a more affordable choice than similar gasoline models. Ford product planners better get ready (a fleet of Mavericks for the homecoming parade, literally). Who said they can't repeat what they did in 2011 by winning the championship. Its namepuller must have been either an old Maverick fan or might it be the other Maverick, Dallas Mavericks? Also revived from elimination (nearly, after trailing the Suns 3-2), they went on to win two consecutive games to go into the Western Conference finals. Doesn't matter that the 70s Maverick was a sedan and not a pickup truck. Ford once again repeated its old trick by bringing Bronco back to life, this time pulling "Maverick" out of a bag of abandoned car names. Pickup trucks have always been a stablemate in North America, not just because of culture or image, but rather the way we pay homage to live a casual-free and DIY way of life. Afterall, with SUVs and CUVs now encompassing all categories and all sizes, why can't pickup trucks? With only the medium-sized Ranger and the full-size F-150 to sell, it then makes perfect sense for Ford to add a small pickup to its portfolio, and to colonize the segment before GM and Toyota joins the fray. ![]() A small pickup truck came up as a top choice. SALT SPRING ISLAND, British Columbia - Ever since Ford took us by surprise announcing that it will stop production of all sedans (except Mustang) four years ago, it has been feverishly at work looking at all sorts of replacements.
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